Our Story

Timeless Pieces for Modern Journeys

Sienna Alexander’s journey began in 2016, fueled by a deep appreciation for craftsmanship, timeless design, and authentic self-expression. After graduating from the prestigious Istituto Marangoni and gaining experience at some of the world’s leading fashion houses, Sienna felt a calling to create something of her own — a brand where quality and artistry would come first.

With a lifelong love for eyewear, she gathered her sketches, ideas, and visions and travelled to Belluno, Italy — the heart of the world’s finest sunglasses craftsmanship. There, working alongside generations of skilled artisans, her first collection of beautifully crafted sunglasses came to life, blending Italian heritage with accessible luxury.

What began with sunglasses soon evolved. Inspired by Italy’s effortless sense of style, Sienna expanded into handcrafted leather bags, partnering with master artisans in Florence to create designs made for everyday life — thoughtful pieces meant to be worn and cherished.

As the brand grew, a curated clothing collection followed — timeless, versatile essentials crafted to transcend seasons and fleeting trends.

For eight years, the Sienna Alexander boutique on Portobello Road in Notting Hill became a vibrant home for the brand, connecting with customers from around the world. Today, the journey continues online, reaching a wider community while remaining true to its original spirit: creating pieces that move with you — through everyday moments, big journeys, and everything in between.

Designed to move with you, wherever life takes you.