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WHY "MADE IN ITALY" MATTERS

August 12, 2019

WHY



NEXT TIME YOU’RE CONTEMPLATING BUYING ANOTHER CHEAP PAIR OF SUNGLASSES TAKE SOME TIME TO THINK ABOUT IT.
IN ORDER TO REDUCE THE PRODUCTION COST SOMETHING MUST BE SACRIFICED.

UNFORTUNATELY, THAT SACRIFICE IS OFTEN RELATED TO THE QUALITY OF THE PRODUCT, ITS EFFECT ON THE ENVIRONMENT, AND THE HUMAN LIVES INVOLVED IN THE PRODUCTION PROCESS.
ASK YOURSELF, WHERE AND HOW WAS THIS PRODUCT MADE?

COUNTLESS “FAST FASHION“ EYEWEAR BRANDS TAKE ADVANTAGE OF CHEAP LABOR IN EMERGING ASIA, MANUFACTURING THEIR PRODUCTS IN PLACES WITH LITTLE TO NO REGARD FOR THE WORKING CONDITIONS OF THE LABORERS AND THE NEGATIVE IMPACTS CHEMICALS AND OTHER ELEMENTS HAVE ON THOSE WORKERS AND THE ENVIRONMENT.
sunglasses ethically made in Italy
sunglasses ethically made in Italy


WHAT MAKES OUR SUNGLASSES SUSTAINABLE AND ETHICAL?

WE USE MAZZUCCHELLI ACETATE SOURCED FROM A COMBO OF COTTON AND WOOD PULP.

THE ACETATE IS MANUFACTURED IN EUROPE (ITALY) AND THEN MOLDED INTO FRAMES UNDER ETHICAL WORKING CONDITIONS, WE HAVE VISITED AND INSPECTED ALL MANUFACTURING FACILITIES WE WORK WITH IN ITALY.

OUR FRAMES ARE HIGH QUALITY AND WILL LAST A LONG TIME, EITHER FOR YOUR OWN USE OR SO THAT YOU CAN DONATE THEM AND THEY CAN BE REUSED.

THE SUNGLASSES COME IN SUSTAINABLE PACKAGING THAT IS RECYCLABLE.

FOR EVERY PAIR SOLD WE DONATE TO VISION AID OVERSEAS, AN INTERNATIONAL NGO PROVIDING FREE EYECARE SERVICES IN COUNTRIES ACROSS AFRICA. .


IF WE ARE TO SEE ANY MAJOR CHANGES TOWARDS A SUSTAINABLE FUTURE, OUR CULTURAL ATTITUDES SURROUNDING THE FASHION THAT WE CONSUME AND DISPOSE OF NEEDS TO CHANGE.

TODAY, THERE IS A GROWING AWARENESS ABOUT THE LIFESTYLE FACTORS THAT ARE LINKED TO POLLUTION AND CLIMATE CHANGE. THESE INCLUDE THE CONSUMPTION OF ANIMAL PRODUCTS AND THE USAGE OF PLASTICS. HOWEVER, THERE REMAINS ANOTHER FACTOR THAT NEEDS ATTENTION THAT IS VITAL IN ENSURING A TRULY SUSTAINABLE FUTURE: THE FASHION INDUSTRY AND OUR FEROCIOUS APPETITE FOR CONSTANT CLOTHING AND ACCESSORIES CONSUMPTION.

CONSUMERS MUST RECOGNISE FASHION DECISIONS, NOT AS AN INCONSEQUENTIAL PART OF OUR MODERN LIFESTYLES THAT CHANGES WITH EVERY SEASON, BUT AS AN ENVIRONMENTAL AND HUMAN RESPONSIBILITY THAT COULD GREATLY AFFECT THE FUTURE OF OUR PLANET.

#BuyLessBuyBetter
sunglasses ethically made in Italy



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Size Guide
Sienna Alexander London - Size Guide
The best way to figure out if a pair of sunglasses will fit you, is to measure a pair of sunglasses that you already have and you like, and compare the below dimensions.
Nose Bridge Width is measured in mm and is the distance between the lenses
Frame Height is measured in mm and is the height of the frame
Lens width is measured in mm and is the horizontal distance between the bridge and the temple